The US election situation has always been complex and full of drama. Following the shooting of Trump , the current President Biden suddenly announced his withdrawal from the 2024 presidential election . Although Biden declared that he would fully support Vice President Harris , it was still difficult to reverse the Democratic Party's election disadvantage. Under the influence of a series of events, Trump's approval rating has risen sharply, reaching 70% .
Cross-border sellers are paying close attention to the US election . After all, presidents with different inclinations have different policies, which has a huge impact on sellers. For example, if TikTok is banned, there may be a phased result after the election.
Trump expressed support for TikTok in an interview with Business Week , but also mentioned that if the Chinese parent company ByteDance fails to divest TikTok's assets in the United States, the app may still be banned . In other words, support and ban coexist . Just before , Trump claimed that he would never ban TikTok, but in just one month, why did he change his attitude?
After all, Trump was at a disadvantage in the election against Biden, and he needed to rely on supporting TikTok to boost his approval rating . After the TV debate with Biden and the assassination attempt, Trump's approval rating has reached 70% . Now Biden has announced his withdrawal from the election, so it is difficult for anyone to compete with Trump, who is in the limelight and is regarded as an American hero.
However, Trump's new election opponent, US Vice President Harris, also opened an official account on TikTok and released her first video. Harris wrote on her first TikTok video: "I think it's time to join the team" and said in the video: "I heard that I'm very popular on the recommendation page recently ." So far, the video has been viewed by 6.7 million people and received 1.7 million likes. Harris' TikTok account has more than 1.2 million followers.
TikTok has been in dire straits in the US market, but it has never given up on the European market. As the US election intensifies, TikTok can finally spare the energy to continue to promote its business in Europe.
Two months ago, people familiar with the matter revealed that TikTok had shelved plans to promote its e-commerce business in major European markets and focused on development in the United States. At the time, it was reported that TikTok had suspended its plan to launch small stores in Spain, Germany, Italy, France and Ireland in July , which was a strategic adjustment in the face of a ban on selling in the U.S. market.
to launch the in-app shopping platform TikTok Shop in Spain and Ireland as early as October , restarting the expansion plan of its fastest-growing e-commerce business in Europe. Although TikTok is preparing to expand the platform to other parts of Europe next year, the scale of the launch will be smaller than previously imagined , and the news has been informed to partners including merchants and creative agencies. It is understood that TikTok Shop has formed a team of about 40 people in Spain. The company's recruitment website shows that it is currently recruiting Spanish- speaking employees in Madrid and London to be responsible for logistics, compliance and strategy of TikTok Shop .
TikTok has more than 1 billion monthly active users , including about 170 million in the United States and about 150 million in Europe . This app, known for its short videos, has covered more than 150 countries and is currently expanding its e-commerce business to more and more countries. Although TikTok has achieved remarkable success, it has been facing difficulties and challenges such as regulatory pressure on both sides of the Atlantic.