Recently , former US President Trump released his first video after joining the social media TikTok. In the video, he said that it was his "honor" to join TikTok. The crowd was confused. What is this operation? This matter is a bit confusing. You know, Trump is the initiator of the sanctions against TikTok. Why did he suddenly change his mind? But in March this year, Trump changed his position and publicly opposed the ban on TikTok. He said that banning TikTok would boost the business of social media competitors such as Facebook.
TikTok began to enter the international market in the second half of 2017 and gradually emerged in the US market. After TikTok landed in the US market in January 2018, it quickly attracted a large number of users, reaching 55 million monthly active users. By December 2018, the number of monthly active users had achieved astonishing growth, rapidly climbing to a peak of 270 million. In October 2020, TikTok joined hands with the e-commerce platform Shopify to innovatively broaden the sales path for merchants. This move undoubtedly opened up a broader development space for TikTok in the US market and further enhanced its market influence. In December of the same year, TikTok joined hands with Walmart to deepen cooperation and jointly explore the US market. This cooperation further promoted TikTok's business development in the United States and demonstrated its strong market potential and commercial value. In 2021, TikTok launched a series of business functions, such as TikTok Shop, to provide professional training for sellers and expand its influence in markets such as Indonesia. Behind the explosive growth of TikTok Shop in the US, it shows the characteristics of local stores and brands selling well. TikTok has implemented a number of subsidy policies to encourage influencers to join the e-commerce sales craze, create more opportunities for overseas brands, help them expand their markets and achieve win-win results. This move has been well received by the industry.
Why did Trump suddenly join TikTok? The TikTok trend is sweeping the world, and its influence is becoming increasingly significant . If you mistakenly think that Trump’s attitude towards this is just a joke, it would be biased . In fact, the rise of TikTok is far from a child’s play, but a trend of the times that deserves our deep thought. .
There are probably three reasons why Trump connected to TikTok at this time : First, Trump, as a representative of the Republican Party, will run for president with Biden in the future, and running for president in the United States, apart from money, is a prerequisite In addition, popularity is also a good plus . We all know that Trump is a very expressive person and will definitely not miss this good opportunity . TikTok has 270 million monthly active users, which can be said to be Trump’s An important way to canvass votes.
Second, the Biden administration has a very tough attitude towards TikTok, which is to ban TikTok. Of course, this measure has indeed angered many Americans, who will become potential target users for Trump's campaign. Trump actually doesn't trust the American media very much, and of course the American media doesn't like Trump because he likes to tell the truth too much. Therefore, media platforms such as Facebook are unlikely to portray Trump as a positive image. After all, negative news seems to attract more attention and generate higher traffic. There is a profound business logic and media operation behind this.
Trump's intervention may not ensure that TikTok can get out of trouble, and the road ahead is still full of variables. The primary reason why TikTok has attracted so much attention is that it reveals many truths . This media platform is independent of the control of Jewish capital, so the content it presents is particularly objective and neutral, providing the public with more real perspectives and allowing more Americans to voice their opinions. The emergence of TikTok has made information no longer distributed according to the 80/20 rule, and will also allow more people to participate. Once more people participate, the Jewish media will be unable to control it, so this is inherently contradictory and is destined to be unsuccessful for TikTok.
The rise of TikTok e-commerce has undoubtedly brought convenience to many people and paved a bridge for ordinary Americans to start their own businesses . It not only simplifies the shopping process, but also provides a platform for many dreamers to show themselves. However, as a capitalist country, the essence of capital in the United States lies in expanding production lines and achieving profit sharing rather than simply creating value. TikTok's unique advantages challenge this model and pose a potential impact on capital. Although TikTok has tried various strategies, such as exploring the possibility of splitting into an independent American company to maintain its business in the United States, it will inevitably be treated "specially" due to the impact of Sino-US trade frictions, and its prospects are worrying. Therefore, Trump cannot change the overall situation, and his participation is more out of self-interest . If he is elected, it is difficult to predict whether he will continue to put pressure on TikTok, after all, his decisions are always unexpected.